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Effective marketing is important to keep your nonprofit running. However, it’s not the only thing you have to do. Fundraising campaigns and donor management are also crucial areas for your nonprofit. Hence, marketing your nonprofit on top of all this can be challenging.

But with marketing automation, you can escape a lot of manual tasks and boost your team’s productivity and effectiveness. Not only do you save time, but you also make efforts in the right direction.

According to 35% of marketers, streamlining marketing and sales efforts is the main reason for implementing marketing automation. 

This blog is for you if you’re looking for top marketing automation for your nonprofit.

What  Is Marketing Automation?

While marketing your nonprofit organization, you’ll encounter many repetitive tasks. This may include running ads, posting on social media, or email marketing.

Marketing automation refers to software and tools that help you automate these repetitive marketing tasks not only for increased efficiency but to offer a more personalized experience to your customers. 

According to 49% of businesses, the key benefits of marketing automation are time savings on repetitive tasks and the ability to personalize marketing communications. 

There are a lot of marketing tasks that can be automated, including:

• Email Marketing
• Social Media Marketing
• Lead generation
• Lead nurturing and scoring
• Targeted ads

Marketing automation has many benefits for your nonprofit business. Some of these benefits are listed below:

• Increased efficiency 
• Better connection with customers
• Maximized ROI (Return on Investment)
• Enhanced reporting
• Increased productivity 
• Reduced costs

Marketing Automation For Nonprofits

Automation is more important for nonprofits than any other business because they have limited resources. Hence, they should make the best use of these resources available. The best way to do this is to automate and streamline their efforts. It’s where marketing automation can help.

Marketing automation can help nonprofits track their efforts, analyze their reports and optimize them for better results.

For your nonprofit organization, check out these top marketing automation strategies:

Lead Generation And Capture 

Are you manually handling your nonprofit lead generation and capture process? The chances of overlooking a lead or errors in the data entry are very high. You can steer clear of this with marketing automation.

Using automation solutions like Jotform, Typeform, Formstack you may collect marketing form submissions and transfer the data onto your content management system (CMS) or save them as spreadsheets.

While eliminating the need for manual data entry, you reduce the chances of errors and omissions that can cost you valuable leads.

Email Marketing

Running email marketing campaigns is an important marketing strategy for nonprofits to retain existing donors and engage with new ones. Therefore, you need to invest in an email marketing tool for efficient email campaigns, donor segmentation, and detailed analysis of your email marketing efforts.

The best email marketing software can improve the quality of your emails and make them more personalized to improve the open rate.

Although there are many nonprofit email marketing software on the market, Mailchimp provides the best marketing solution.

Mailchimp is free for up to 500 contacts and 2500 emails per month. As a result, it’s an excellent tool for NGOs that want to start using email marketing. You may make stunning, personalized, and branded emails using the straightforward drag-and-drop feature. Finally, the Mailchimp analytics report makes it simple to determine the effectiveness of your email campaigns. You can monitor metrics like the open rate, click-through rate, conversion rate, bounce rate, and more. 

Social Media Marketing 

For nonprofits, having a strong social media presence is important. It enables them to reach more people, boost fundraising efforts, and draw in new volunteers and donors.

However, it can be tough to market your nonprofit, especially if you manage multiple social media accounts. It’s where using social media automation tools can help reduce your time on social media.

Social media automation tools can help you schedule your posts in advance, provide insightful data about your demographic, keep you informed about the best time to post, and create reports to optimize your social media efforts.

SocialPilot is one of the good social media automation and analytics tools that is useful for nonprofit businesses to use. It provides many features for nonprofit organizations, including managing clients, scheduling social media posts, and managing calendars.

You can easily integrate SocialPilot with social media platforms like Facebook, Instagram, Twitter, Linkedin, and Pinterest. You can track the effectiveness of your social media campaigns and improve them for better results with SocialPilot’s simple analytics report.

Fundraising 

Every nonprofit organization depends on donations to survive. Without sufficient funding, nonprofit organizations struggle to thrive. As a result, they occasionally need to organize fundraising campaigns and events.

However, planning fundraising activities and campaigns is not an easy task. Any fundraising event requires a lot of time, effort, and hard work to be successful. But, some of these duties, such as data entry, email follow-ups, and emails confirming events or bids, are repetitive.

By automating these time-consuming tasks, you can free up your marketing team to interact with donors and enhance the success of your fundraising events.

Donorbox for nonprofits is the best nonprofit fundraising software that you must explore. It makes managing and reviewing your donor information simple to make your marketing campaigns more personalized. With the help of the software, you can quickly develop ticketing forms for fundraising events and collect additional donations on top of ticket sales.

Get Started With Marketing Automation For Your Nonprofit

With rising competition, your nonprofit needs to make optimum use of resources and more informed marketing decisions. Access to marketing automation solutions provides your nonprofit organization with a competitive edge.

It takes a lot of time and effort to attract and retain donors and volunteers. Hence, you should focus on retaining them. By doing this, you can increase fundraising efforts while lowering costs. The marketing automation tools listed above can provide you with the necessary details about your donors so that you can send personalized emails.

You can use one or all the above-mentioned nonprofit marketing tools for better engagement and growth of your nonprofit organization. Let us know in the comments what other marketing tasks you automate for your nonprofit organization.