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How Online Event Management can Improve Lead Generation and Customer Satisfaction

Event management is the application of project management techniques to organize small-scale or large-scale events. The integration of technology into event planning for both corporate events and social events has numerous benefits.  Online event management software entails many functions. Such … Continue reading How Online Event Management can Improve Lead Generation and Customer Satisfaction

5 Successful B2B Lead Generation Ideas

B2B marketing has never been easy, but in recent years it has become even harder to get face-to-face appointments or to meet people through networking channels. This means that people are having to get creative about their B2B lead generation. Once you’ve got a lead in your business, you might be exceptionally good at closing the deal by assigning lead distribution software, getting your best employees on it, and building those new partnerships. However, the chances of your business being successful hinge on having B2B marketing strategies that actually bring those potential customers to you. In this guide, we look … Continue reading 5 Successful B2B Lead Generation Ideas

Why is it so difficult to find a perfect match of a software to your business needs?

Subbu Vempati 10-Dec-19 We live in an era of information overload, and this only makes it super tricky to navigate to something relevant to YOU! There is a significant upside & a big downside of having access to a plethora of information on the internet. There is a problem of Plenty for software solutions. Getting a personalized recommendation that’s credible and can be implemented immediately is very important in this digital age for anybody, particularly for Marketing and Sales managers. A variety of factors challenges business managers. Search in the face of information asymmetry, getting the requirements and nuances right, … Continue reading Why is it so difficult to find a perfect match of a software to your business needs?

Case study: Finding a right-fit chat technology to engage with your customers

This case study is from an actual business user from a Fortune 500 company in retail heading the partnership business based out of Atlanta. Background : The business user manages a portal where partners can place order and is struggling with drop offs and low engagement. She wants to use “chat” to stay in touch with partners on the portal. Business Need The user starts on Cuspera typing “engage using chat” and we prompt the user to choose her goals and process from a drop down as shown in Figure 1 and 2 below based on business manager’s goal. Figure … Continue reading Case study: Finding a right-fit chat technology to engage with your customers

What is a right-fit technology solution for your business need?

A technology solution is right-fit for you if it solves your business need as per your expected time horizon. The factors that determine the right-fit solution are how well the solution’s workflow is designed to solve your business need, how well it works and integrates with you existing technology stacks and how compliant is it for your companies policies such as privacy, security and business continuity. Business needs Business needs are hard to specify. A business manager looking for a technology solution has a business process or two that he wants to improve. He also has a goal in mind. … Continue reading What is a right-fit technology solution for your business need?

Why is finding technology solutions hard for businesses

In this fast paced digital era with shrinking business cycles, every business needs to choose technologies that can help them compete and deliver results. Good news is that technologies are moving to cloud and solutions are available as SAAS( Software As A Service) and can be easily found and deployed. Then, why are business managers struggling to find the right solutions? Why do lot of SAAS purchase by business managers result in churn? Reason 1 : There are a lot of solutions to choose from As the chart above shows, Marketing technology space has grown from few hundred to 10’s … Continue reading Why is finding technology solutions hard for businesses