In today’s world, buyers are very knowledgeable about what kind of products and services are needed for their use and they are generally more aware of available brands. Before making an actual purchase decision, buyers spend a fair amount of time researching the products. So it is important for marketers to provide targeted and personalized experiences for their buyers.
First step for marketers is to define who their target audience is and then define a strategy to reach them. Target audience can be broad or narrow depending on the type of product and nature of service the business is offering – commoditized or niche. For e.g for a retail clothes vendor, it is important to identify whether their target audience are men, women or children. Further it can vary depending on the usage – formal, casual, business casual, sports, adventure, festive, wedding to name a few. Further their choice could vary depending on age, geography, culture, location, affordability etc. So defining a target audience is critical not only to address their needs but also to run effective campaigns and promote your brand.
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Who are Target Audience?
They are a group of people who are interested in your products and services. People who share the same behavior and characteristics can be called a targeted audience.
Top 10 Strategies to reach your target audience
Defining your Target Audience
Before reaching out to your targeted audience, you need to define them and for that you need to understand them. Information about the target audience is critical to define marketing plans and design campaign plans and execution strategies. If you are launching a new product, you need to take into account factors like age, gender, location, income, culture, geography to name a few. If it is an existing product, you can research characteristics or buying patterns of the people who have made a purchase from you. The reviews that your buyers leave on social media channels and review sites also provide indication. Depending on the type of your product you can refine the target audience. Know their taste in your products, check reviews on your bestseller product and through that you will get to know what people like the most in your brand. To hold their interest further, start marketing with highlighted points that you figured out. This way you’ll kill two birds with one stone – your targeted audience will stick with your brand and will also attract new audiences
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Video Marketing
The engagement that you will receive with your video marketing is insane. There are a good number of video platforms available which help you to create professional video content. A good quality video is viewed by almost all the people and finding it relatable makes them want to visit your brand. Your video should be of high quality picture resolution and the graphics and title should be unique. The video must convey your message directly to the people and try to keep it straightforward. It should not be too long or too short.
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Blogs and Articles
Another way of attracting people to your brand is through blogs and articles. The content should be relevant, relatable and easy to read. Your article should be professional writing and should mention all the high points of your brand. The choice of topic should be interesting enough to grab the attention of a targeted audience.
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Social Media
In today’s world, one can not do without social media. One of the most effective ways to reach out to your audience is social media. The choice of social media depends on whether your offering is in B2B or B2C. Facebook, Instagram are great for B2C business . LinkedIn and Twitter are great to reach out to B2B buyers. Try to be active on your target social media platform and promote yourself over there. You can let people know what’s new your brand is adapting, you can speak of re-stocked items. Post pictures and stories oftenly. Increase your engagement on social media by going live frequently. Talk about your brand and the message you want your audience to know. You can also use influencers on these social media to promote your brand.
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Influencer Marketing
Influencer marketing is now the trendiest option of growing your brand. Choose influencers who are somehow connected to the idea of your brand so that they have a vivid idea and can promote the products in the most fruitful way. Every other influencer on social media has a good number of followers so there are options of barter collaboration, paid promotions and PR packages. Choose according to your needs.
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Advertising
The most traditional way of promoting but also one of the best is advertising. The ads can be on social media platforms, in youtube or in the form of google ads. All these platforms provide advanced targeting options so you can make sure that only interested people view your ad. The advertisement should be kept short and straight so that the audiences can click right away. It is a good practice to create separate landing pages for your ad campaigns.
Amazon Research Tools
Amazon research tools are great for e-commerce businesses. These tools are product research tools which sellers can easily navigate using their amazon dashboard. They help you in finding products which will be profitable and they also maintain your sales. With these you can sell on Amazon and have a bigger targeted audience. They also suggest how much stock you need for your upcoming sales and you can either start a new business here or grow your existing business. These tools also make sure that your promotion is done in the right way. They have pricing and plans according to which you can choose your tenure on these tools. Some of the popular product tools are Jungle Scout and Viral launch. It is good to analyze these tools before choosing the one that fits your needs.
Rebranding
This is a crucial factor for every brand to grow. If you maintain the same message,technique,packaging then your audience can get bored out of it. Every now and then you should come up with a new motto of your brand or redefine the previous ones. You should make a difference in the way of promotion. A change in packaging will definitely impress the customers. Adding some hand-written or printed notes will do the perfect job.
Promotions
A very key marketing technique is if you are providing something, be vocal about it. To recieve something you have to give as well. Promotions are a great way to do this. Offering some discount on the customer’s first purchase or free shipping, some freebies will make your audience happy and they would be interested in shopping. Highlight these offers while you promote the brand.
Competition
Always keep an eye on your competition – both obvious and disruptive. Check out your competitors who have the same products as that of you. Observe their strategies and sales model. Understand whether you have a winning strategy against your competition. You might observe them and do better. Look for their faults and use them for your benefit.
Conclusion
Growth and engagement won’t come in a day. Keep improvising and improving to reach your audience. With better understanding of your target audience, you can provide a hyper personalized buying experience. With great buyer experience, prospects will turn into buyers and fuel growth.