Customers who engage more with a brand are likely to buy from that brand. That is why ecommerce sites deploy Shopify chatbots to offer effortless, quick, and convenient customer service.  Ecommerce chatbots are virtual assistants that use artificial intelligence to … Continue reading Ecommerce Shopify Chatbots and Their Benefits – Use AI to Your Advantage

Social media marketing is an essential marketing strategy for businesses to stay alive in a competitive environment in this digital world.  The modernization of business methods and the huge appreciation of social media platforms have made it essential for brands … Continue reading Tips to Improve Your Social Media Presence

Source: Pixabay Event management is the application of project management techniques to organize small-scale or large-scale events. The integration of technology into event planning for both corporate events and social events has numerous benefits.  Online event management software entails many … Continue reading How Online Event Management can Improve Lead Generation and Customer Satisfaction

In today’s world, buyers are very knowledgeable about what kind of products and services are needed for their use and they are generally more aware of available brands. Before making an actual purchase decision, buyers spend a fair amount of … Continue reading Top 10 ways to Define and Reach your Target Audience

Search engine optimization is crucial for generating website traffic and content on the website plays an important role. This content has to be unique and valuable to website visitors to rank higher in the search.  When we talk about content, … Continue reading Why is unique content essential for SEO?

Over the past few years, the ECommerce industry has boomed across all categories of consumer brands. Widespread adoption of mobile apps has further accelerated the boom.  This evolution has forever changed the face of the retail industry, as has the … Continue reading ECommerce Strategies for the Future

A marketing funnel represents your potential customer’s journey from the time they become aware of your brand, get interested in your product, consider choosing the product over your competitors and finally make the purchase decision. The top end of the … Continue reading How to Create a Facebook Funnel that Converts

The SaaS business model predominantly relies on subscription revenue which can potentially lead to recurring revenue from existing customers. So it becomes imperative for businesses to retain customers.  The cost of acquiring new customers, getting them onboard and making the … Continue reading Best Practices to Improve Customer Retention for SaaS

Although some market researchers say that social selling has peaked during the lockdown of 2020 and is about to experience decline, as more clients and customers simply want to experience shopping offline, the odds of social selling actually declining are … Continue reading How To Use Content To Improve Your Social Selling Process

Shopping cart abandonment is a common issue that any eCommerce business all around the world has been facing. As per industry reports, almost 70% of online shopping carts are abandoned. Many customers give up their purchases which might have negative … Continue reading 12 Ways to Reduce Abandoned Cart Rates